Archive for January, 2012

The Birth of a Media Company – Jewocity Media Corp.

 

About a year ago, I was fortunate enough to acquire a few high quality local GEO domains for the Jewish market—CrownHeights.com, Monsey.com and BoroPark.com.

I had no original business plan for the names, but I was always impressed with the e-directory software and the benefits it can provide for your SEO efforts.  I decided to run local business directories for my new properties and started the process of manually uploading local businesses.

With a goal of a quick site launch, I soon learned that the manual uploads would take much too long. I needed something that worked quicker and easier (through a datafeed), but would that exist for just the Jewish market?

I conducted a search for Jewish business directory and found the largest one. It was named Jewocity.com, and it had about 50,000 listings.  This was exactly what I needed to populate my sites; I soon emailed the owner who originally was not interested in selling.

After a few more emails and a phone call, we finally made an agreement and I had what I needed.  With Jewocity.com, I had the perfect umbrella site. I then worked on expanding the city sites into more neighborhoods. I succeeded: A year later, utilizing my domain buying experience, I now had over 100 GEO domains which were populated with local businesses.

For the most part, I bought wisely from many different sources including buydomains, private owners and large corporations. I decided to pass on the higher priced ones and settle for the .net’s and .org’s in some cases. When I felt the city.com was unattainable, I went with “city state.com”—i.e., BrooklynNewYork.com, and SkokieIllinois.com.

My goal is to create a thriving online media company with a lot of targeted local traffic for the Jewish market, a market which I am very much a part of.  I am in the early stages of marketing and sales and very pleased with the progress I have already seen, in addition to the great potential of the network.

Early achievements for the site include:

¨     hiring a well known writer for compelling blog content

¨     creating social network accounts, including Facebook and Twitter, with several thousand likes and followers.

¨     streamlining the Classifieds sections on all city sites to point directly to one page at Jewocity.com. The same was done for the Events and Blog sections.

Currently, I am in talks with several individuals and companies to possibly: a) explore ways to power the classifieds section; b) head up an ongoing sales division; and c) offer many other services such as matchmaking. We plan to continually expand our content and marketing ideas.

Moving forward, I am always on the lookout for more GEO domains that fit my criteria.  I very recently acquired ClevelandHeights.net (a large city with a sizable Jewish population) on namejet, and Rivertowns.com from a private owner.

For a full list of domains purchased for this project click here.  If anyone has any business proposals, sponsorship opportunities or other ideas, you can email me through the contact form on Jewocity.com or just Shai AT Jewocity.com

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January 10, 2012 at 12:06 pm 3 comments


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